Client
PubGrade
SME providing life science advertising solutions
Situation
No in-house marketing team. The company’s goal was to increase awareness and attract new customers.
Propose and execute a marketing strategy that supports business goals.
My task
“Lucy got to grips with our offering, translated our needs and worked with all team members professionally and efficiently.”
John Michael
Commercial Director at PubGrade
Strategy & tactics
Focus on content highlighting the company’s excellent reputation and partnerships.
Inbound marketing
eNewsletter updating existing customers on new functionalities
Customer nurturing
Visibility
Consistent presence on LinkedIn