Inbound marketing for PubGrade
PubGrade is a Germany-based SME providing life science advertising, market intelligence, and prospecting solutions.
Overview
Developed and executed a content-led marketing strategy for PubGrade, focused on increasing brand awareness and attracting new customers in the life sciences space.
With no in-house marketing team, the engagement covered both strategic direction and hands-on content creation, including case studies, press releases, newsletters, and LinkedIn content.
The approach centered on highlighting PubGrade’s strong reputation, partnerships, and industry expertise.
“Lucy got to grips with our offering, translated our needs and worked with all team members professionally and efficiently.”
- John Michael
Commercial Director at PubGrade
Approach
Reputation & Partnership-Led Content
Focused on showcasing PubGrade’s credibility through case studies, client interviews, and partnership announcements, reinforcing trust and industry positioning.
Customer Communication & Nurturing
Created eNewsletters to keep existing customers informed about new features and updates, supporting ongoing engagement.
LinkedIn Visibility
Maintained a consistent LinkedIn presence to increase visibility and reach within the target audience.
Inbound Content Marketing
Developed content to attract potential clients through a problem–solution approach, aligning content with key challenges and use cases.