Website Revamp for Plinius Labs
Plinius Labs is a Belgium-based natural chemistry start-up providing ingredients and CRO services in cosmetics, food, and bio-based materials.
“Lucy has a strong understanding of the science behind our technology and the bio-circular domain. She is an experienced marketer who knows how to clearly communicate our USPs to stakeholders and potential clients.”
- Yves Boonen
CEO at Plinius Labs
Overview
The project included positioning development, a comprehensive sitemap restructuring, the creation of several new pages from scratch, information architecture and UX design to improve website navigation, and end-to-end content creation, including copywriting and graphics.
My support of Plinius Labs’ marketing continues.
Result
A modern, elegant website that lets visitors quickly understand what Plinius Labs does and how they will benefit from the company’s offer.
The website combines a clear information architecture and intuitive site structure with custom, on-brand visuals and strategically placed, diverse calls to action.
The content and design create a pleasing browsing experience, make it easy to explore Plinius Labs' offering, and take the next step.
Dedicated content for audiences from different industries
Each industry served by Plinius Labs has a dedicated page featuring a modern hero section, clean, industry-specific messaging, and relevant visuals.
All that to make visitors feel understood and create an immediate sense of familiarity.
Interactive content for gradual exploration
Expandable sections keep the interface clean and uncluttered while allowing visitors to explore topics at their own pace.
Users can quickly scan key information and dive deeper only when they want more detail.
Content that builds trust
→ Testimonials from clients and business partners
→ Problem - solution - impact highlight of a prototype product
Visual identity with a creative twist
Visuals and graphics with subtle use of the brand colours and logomark.
Brand color
Brand color & logomark
Brand colors & logomark
A diverse set of calls to action ensures every visitor finds a relevant next step, regardless of their industry, role (client, business partner, or investor), or stage in the decision-making process.
Supporting path towards conversion
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