Inbound Marketing for BISC Global
BISC Global was a Belgian-based bioinformatics scale-up providing services to biotech and pharma companies (later acquired by Excelra).
Overview
Provided end-to-end marketing support, with the goal of attracting both new customers and talent in a highly competitive market.
This included developing and executing a content-led marketing strategy, covering website content, blog articles, case studies, running Google Ads, and maintaining a consistent LinkedIn presence.
Over a 1.5-year period, the company established a consistent online presence and strengthened its positioning within the bioinformatics space.
“Lucy's ability to effectively convey complex marketing concepts and strategies has been instrumental in ensuring alignment and driving the successful implementation of marketing initiatives. ”
- Alexander Lukyanov
Former Scientific Director
at BISC Global
Approach
B2B & Technical Audience Understanding
Developed content tailored to biotech and bioinformatics audiences, balancing scientific accuracy with clarity and accessibility.
Case Studies & Social Proof Content
Created case studies and team-focused content to build credibility and showcase expertise across key service areas.
SEO Content & Domain Expertise Pages
Developed blog articles and structured website pages aligned with core services and industry topics to support visibility and inbound marketing.
Multi-Channel Content Integration
The new website content served as a foundation for both organic (SEO, LinkedIn) and paid (Google Ads) traffic, resulting in the first inbound leads through the website.
Work examples
Lead generation campaign targeting biotech startups – a series of blog posts supported by an ebook