Client
BISC Global
Scale-up providing bioinformatics services.
It was acquired by Excelra.
Situation
No in-house marketing team. The company’s objectives were to attract new customers and talent (war for talent).
Propose and execute a marketing strategy that supports overarching business goals.
My task
“One of Lucy's greatest strengths is her exceptional communication and interpersonal skills.”
Alexander Lukyanov
Former Scientific Director
at BISC Global
Strategy & tactics
Inbound marketing
Social-proof content - case studies
Team highlights
Educational content - blog posts
Domain expertise pages
Building trust
Visibility
Consistent presence on LinkedIn for 1.5 years
Targeted at well-defined customers
Campaigns
Examplary content
Lead generation campaign targeting biotech startups – series of blog posts supported by an ebook
Visit excelra.com