Client
Avecom
SME providing Sustainable Solutions for Environmental Recovery and Side Stream Valorization.
Situation
No in-house marketing team. Needed a content creator who understands their technical audiences.
Create customer and business partner stories showcasing their experience with Avecom.
Design and implement a marketing campaign - webpage revamp, Google Ads campaign, LinkedIn presence.
Tasks
“We needed someone who could translate our scientific expertise into clear, effective communication. Lucy has exactly the right background and expertise to do that.”
Stijn Boeren
Director at Avecom
(as permanent representative Oxidaan bv)
Workflow
Understanding a customer/partner domain and expertise. Ideating the most interesting angles for the interview.
Research
With the Avecom them and the featured customer/partner.
Interviews
Identifying leading quotes to guide the story
Building paragraphs around specific aspects, with crisp headlines to support a quick read and SEO
Keeping within word count limits for the best layout
Writing & editing
Process draft > feedback > adjustments > final text
On brand
With CTAs and tracked hyperlinks
For digital and print use
Visuals & layout
2+ posts per content piece
Post visual + text
Ready to copy, paste and post
LinkedIn posts
Work examples
Partnership Testimonial
Avecom x Brenntag
Partnership Testimonial
Avecom x Microbial Insights
Customer Story
Avecom x B4Plastics
“Lucy not only helped us make sense of a strategy that could convey trust in our expertise to new customers by letting others speak for us, but the way by which she quickly ingrained herself with our business, our tech, our unique situation and how we needed to move forward, makes our continued working with Lucy a no-brainer.”
Niek D'Hondt
Business Developer at Avecom
Visit avecom.be