Marketing Campaigns for Avecom

Avecom is a Belgian-based SME providing sustainable solutions for environmental recovery and side-stream valorization.

Overview

Supported Avecom with content creation and campaign execution to communicate complex environmental solutions to technical and industry audiences.

This included developing customer and partner stories, alongside a focused marketing campaign with website updates, Google Ads, and LinkedIn content.

Within the first weeks, the campaign began generating inbound leads through the website.

“We needed someone who could translate our scientific expertise into clear, effective communication. Lucy has exactly the right background and expertise to do that.”

- Stijn Boeren
Director at Avecom
(as permanent representative Oxidaan bv)

Ein lachender Mann mit kurzgrauem Haar, Brille und rotem Pullover vor einer Steinmauer.

Approach

Translating Technical Expertise

Focused on translating technical expertise into clear, engaging narratives tailored to Avecom’s target audiences.

Customer & Partner Story Development

Developed customer and partner stories based on in-depth research and interviews, identifying strong angles and key messages to highlight real-world applications and impact.

Multi-Channel Content Integration

The stories were integrated into a broader marketing effort, supported by

  • website updates

  • LinkedIn content | text, graphics, videos

  • Google Ads

to increase visibility and engagement.

Selected Work

Eine dreiseitige Broschüre mit dem Titel "Turning Market Needs Into Sustainable Solutions" von Avecom. Die Broschüre enthält Bilder und Porträts der Personen Friso Oksen und Lien Schouten, sowie Textabschnitte über nachhaltige Lösungen im Wasser- und Chemiesektor, Partnerschaften und Erfolgsgeschichten.

Partnership Testimonial
Avecom x Brenntag

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Flyer zur Zusammenarbeit zwischen Microbial Insights und Avecom mit Titel 'Unlocking Microbial Innovation Through a Transatlantic Partnership', Bild eines blauen Wasserhintergrunds, Portraitfoto von Dora Taggart, CEO von Microbial Insights, mit Textblöcken über die Partnerschaft, Innovationen und gemeinsamen Ziele.

Partnership Testimonial
Avecom x Microbial Insights

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Eine Hand hält eine gefaltete Broschüre mit blauer, grüner und weißer Gestaltung, die über die Teamarbeit und Innovation bei Avecom spricht, mit Bildern von Mitarbeitern im Meeting.

Customer Story
Avecom x B4Plastics

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Ein Mann mit Brille, Bart und grauem Anzug schaut zur Seite.

“Lucy not only helped us make sense of a strategy that could convey trust in our expertise to new customers by letting others speak for us, but the way by which she quickly ingrained herself with our business, our tech, our unique situation and how we needed to move forward, makes our continued working with Lucy a no-brainer.”

- Niek D'Hondt
Business Developer at Avecom